Dec 7th – 9th in NYC: With the hectic holiday shopping season upon us, M&M’S is offering New Yorkers the chance to take a break from the chaos and be one of the first to try a new product from the brand – M&M’S Chocolate Bars – at a limited-time pop-up experience aptly named ‘The M&M’S Chocolate Bar.’
It’s a free, interactive event featuring a larger-than-life Velcro wall where attendees can get ‘stuck’ to a chocolate bar, share a ride on an M&M’S Chocolate Bar-themed sled and engage in many other fun – and tasty – activities. Guests will be able to cozy up to the ‘bar’ for coffee or hot cocoa, snap Insta-worthy photos throughout the space and try the new product for themselves.
Allied Experiential ensures brands gain ground and succeed in the market through strategic, integrated live + digital experiences. They offer clients the creative solutions, expertise and resources to influence consumer buying behavior and deliver results.