Winslow Arizona Chamber of Commerce uses Route 66 branding to attract road-trippers and tourists. An inflatable Route 66 archway serves as a playful, larger-than-life prop that provides a visual anchor for photos, marks event entryways, and taps into the heavy nostalgia surrounding “the Mother Road” and the famous Eagles song, “Take It Easy. The primary purpose of a custom inflatable Route 66 archway is to serve as a designated backdrop for visitors. Tourists traveling down Route 66 are constantly hunting for quirky, iconic photo locations like this archway. Driving a vintage car, motorcycle, or custom build through a giant, branded archway provides a perfect photo op that visitors immediately share on platforms like Instagram and Facebook, providing Winslow with free global marketing. Winslow plays host to major regional gatherings, most notably the annual Standin’ on the Corner Festival and various classic car rallies. A “drive-through” archway acts as a grand ceremonial entrance or starting line for vehicle parades, cruise-ins, and automotive showcases, giving drivers a theatrical experience as they navigate the event grounds. Unlike permanent brick-and-mortar monuments, a high-quality custom inflatable is highly portable and can be deployed anywhere at a moment’s notice. The city can rotate the archway between the Route 66 Performance Plaza, local sports complexes, or the downtown historic district depending on where the weekend’s crowds are gathered.