Nackard Pepsi uses inflatable sampling booths at college tailgating events to gain brand visibility, offer a unique and exciting experience, and encourage direct product sampling in a competitive environment. These booths are easy to set up and can be decorated to stand out among tailgating setups, allowing Pepsi to directly engage with potential customers and make a memorable impression at a time when consumers are often getting their drinks from last-minute purchases. Inflatable booths create a large, eye-catching presence that stands out in crowded parking lots, which are filled with grills, flat-screen TVs, and other large setups. Inflatable Sampling Booths provide a platform to directly hand out samples of Pepsi, allowing consumers to try the product and taste it in the context of the tailgate atmosphere. The Inflatable booths are part of a larger strategy to create an over-the-top tailgate party, which can include interactive elements and branded activities that make the brand more memorable. The modern Inflatable Tailgate Party is a serious event, and a simple brand presence may not be enough. Inflatable booths are a creative and engaging way for Pepsi to compete with the elaborate setups fans bring to the games.