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Army Recruiting Mid-Atlantic, like other recruiting commands, uses inflatable tunnels as a marketing tool to attract attention and engage potential recruits at events. The structures are designed to be highly visible and create an exciting, memorable experience that draws people to the Army’s booth. The large, branded inflatables make the Army’s presence impossible to miss at crowded events like career fairs, festivals, and sporting events. Their size allows them to be seen from a distance, standing out from standard vendor tables and tents. By acting as a visual landmark, the tunnels guide event-goers directly to the recruiting display, increasing the number of people who pass through and potentially engage with recruiters. Much like sports teams use run-through tunnels to build excitement, the Army uses them to create a dynamic and memorable experience. This helps potential recruits remember the Army’s brand long after the event is over. The inflatables are reusable and can be customized with different logos and messages, making them a cost-effective advertising tool for multiple campaigns. They are also portable and easy to set up and transport to different event locations.