Army Recruiting Utah Mountain West uses inflatable sports games like hockey slap shot challenges to attract and engage potential recruits in a fun, casual, and interactive way. This strategy is part of a broader marketing effort to connect with younger generations in their own communities. Army recruiting units, such as those in the Utah Mountain West region, use inflatable games like hockey slap shots to attract attention and engage with the public, particularly younger audiences. The games serve as interactive “draws” to bring people to their recruitment booths and create a positive, memorable association with the Army. The fun and interactive experience of the Inflatable Hockey Slap Shot Sports Game creates positive associations with the Army brand. When attendees have a good time at the booth, they are more likely to remember the recruiters and consider the Army as a viable career option. Giant, eye-catching inflatable hockey games naturally draw attention at community events, such as fairs, festivals, and high school games. This brings people to the recruiting booth who might otherwise not have approached a military display.