The Phoenix Suns use an inflatable cornhole game, like many professional sports teams and their affiliates, as a fan engagement and entertainment tool. NBA games have numerous timeouts, and using interactive games helps fill the time, keep the crowd’s energy up, and provide entertainment beyond the main game action. It offers a unique, interactive experience for fans, allowing selected attendees to participate directly in a fun activity on or near the court, creating memorable moments. The inflatable games are often branded with team logos or sponsor advertisements. This serves as a creative marketing tool that reinforces brand identity and provides opportunities for sponsor exposure. These activities contribute to a festive and lively atmosphere within the arena. They are a way for the team to connect with fans of all ages and a great source for photo opportunities and social media content, further promoting the team and the event. In essence, the inflatable cornhole game is a strategic part of the Suns’ overall game-day entertainment production designed to enhance the fan experience.