Fleet Feet Sports located in Hartford Connecticut uses inflatable archways for branding, visibility, marking start/finish lines for events (like their running groups/races), and to create an engaging, festive atmosphere that draws attention to their store and community involvement. These inflatable arches are versatile marketing tools for sports retailers, acting as eye-catching entryways, sponsor displays, and photo opportunities, boosting brand recognition and participation in local running culture. The inflatable arch stands out, making Fleet Feet easily identifiable and promoting their store.