Big Love Cancer Center uses inflatable archways for their fun runs primarily to create a professional and branded start/finish line, provide a great photo opportunity for participants and social media, attract sponsors, and serve as a portable, easily set-up event marker. These archways help raise visibility for sponsors and the organization while also creating a festive atmosphere for runners. Inflatable Archways define the start and finish lines, helping to guide participants and creating a focal point for activities. The Inflatable Arch contributes to a festive and exciting atmosphere, making the event more engaging for both serious runners and casual participants.