Nashville Army recruiting, and the military generally, use inflatable tunnels and archways as a marketing strategy to attract attention, brand events, and create a sense of excitement. This tactic is common at large public venues like high school sporting events and career fairs where the military looks to engage with potential recruits. Military branches recognize that younger generations are influenced by what they see on social media and at popular events. An impressive display like an inflatable tunnel serves as a great visual for photos and helps military marketing stand out. At large, often crowded events, an inflatable structure acts as a clear and unmissable focal point for the recruiting station or exhibit. Inflatables like these tunnels provide a visually engaging and welcoming entrance to a recruiting booth or a special event. For example, at a local sports game, it can make the Army’s participation feel more exciting and integrated with the event’s activities.